Ambush marketing is a strategy used by third parties to a major event in an attempt to associate themselves directly or indirectly with the event and reap the rewards without official sponsorship rights.
Inside Sports Law
Topic: Dispute-resolution-litigation-and-investigationsSubscribe to Dispute-resolution-litigation-and-investigations
The power struggle between sports federations and athletes under scrutiny: the ISU case continues
The International Skating Union’s (ISU) recent appeal to the European Court of Justice (ECJ) provides an opportunity to look at the key facts of this case and consider its significance.
US FTC sues event ticket brokers using bots
Michael Jordan and Qiaodan Sports: Name rights infringement
No liability for cricket ball injury
Impact of unfair terms on the sports industry: Changes on the horizon
Greater protection for athletes: Reforming the US Olympic system
Amidst the Larry Nassar sexual abuse scandal, Senators Jerry Moran and Richard Blumenthal conducted an investigation into, among other things, the USA Gymnastics, the US Olympic and Paralympic Committee.
Athlete A and the role of “Me Too” investigations within sport
Co-authored by Kate Almond. The release of Athlete A on Netflix has highlighted the impact of “Me Too” on the sport of gymnastics.
Professional cyclist held not to be an employee or a worker
The EAT has held that an employment tribunal was entitled to conclude that a professional cyclist was not an employee or a worker of the British Cycling Federation.
Australia’s National Sports Tribunal: a study in cycling
Authors: Jamie Truong and Ross Watkins. On 19 March 2020, the National Sports Tribunal (NST) was established by the National Sports Tribunal Act 2019 (the Act).