Ambush marketing is a strategy used by third parties to a major event in an attempt to associate themselves directly or indirectly with the event and reap the rewards without official sponsorship rights.
Inside Sports Law
Prioritising consistency and compliance in Australian sport: The National Integrity Framework
Legal and regulatory efforts to combat match-fixing in esports
The power struggle between sports federations and athletes under scrutiny: the ISU case continues
The International Skating Union’s (ISU) recent appeal to the European Court of Justice (ECJ) provides an opportunity to look at the key facts of this case and consider its significance.